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June 2009: Microsoft Launches New Bing Search Engine Microsoft launched its new Bing search engine in June 2009 on the heels of a PR and advertising campaign featuring high-profile TV spots. Microsoft attempted to differentiate Bing from industry giant Google by calling it a "decision engine" rather than a search engine, returning results that were more detailed and precise than Google and therefore providing information to help people make real-world decisions. According to the official press release, Microsoft focused on three design goals when creating Bing: "deliver great results; deliver a more organized experience; and simplify tasks and provide insight, leading to faster, more confident decisions." Bing offers several features that are unique from Google or Yahoo! search engines, including Related Searches and Quick Tabs, a table of contents for different categories of search results. While Google remained the dominant search engine, Bing was able to grow it...

Google announced through its blog on Wednesday that it is expanding Google Fast Flip, a news reading service that aims to make the experience of reading newspapers and magazines online similar to reading hard copy versions. Fast Flip launched three months ago with a small handful of publications including the New York Times and Washington Post. The recent announcement adds 55 top-flight publishers to the project including newspapers such as the Los Angeles Times, Chicago Tribune and the Miami Herald, magazines including U.S. News & World Report and leading online sites The Huffington Post, Mashable and POLITICO. Fast Flip is designed to let Web surfers "flip" through multiple pages of content at once, theoretically making it easier to browse through a publisher's site and find interesting material. While Fast Flip is still only available in Google Labs, the service has evidentially been successful enough that publishers are interested in experimenting with it. Newspap...